Perception is the new reality.

I don't really exist. I am just a figment of your imagination. Some of you have met me in person, so you hold a picture of me in your mind (I'm actually thinner and more handsome than you might remember), but for the rest of you I don't really exist; except in your mind.

You don't really exist either. Unfortunately for you, you really don't. You don't exist in the minds of your target market. Awareness that you exist is the real problem in your marketing plan. You don't need 'tricky' ads, you just need people to know you exist.

Weak minds. It's not your fault. People have proven limitations in their minds. They can only keep between 7 and 12 'channels' open and meaningful in their lives.

I can prove it. Think about your 'channels'. Do you really maintain more than 7 strong interpersonal relationships, counting your spouse and kids, active at one time? No, you don't. Neither do I. I might be even more remedial than 7.

You, and your business, are competing for limited channel space in the minds of your customers.

You exist first in cyberspace. Frightening as it may seem, you only exist in the minds of your guests by the perceptions they form by visiting your web site, until they actually visit your business in person. Their 'reality of you' exisit completely between cyberspace (a.k.a. your web site) and their imagination. Their perceptions are your reality.

Back to reality. Your guests make a huge leap of faith to visit your business as they choose to come based on your web site, your phone system, your brochures, and their imagination. If your reality doesn't live up to their imaginations, you're sunk. Worse, if the perceptions you are creating, DON'T create a good enough reality in their imaginations, they won't even try you out!

What's there to do in this land of make believe? You MUST review all the perceptions created by your guests' first contacts with your business. Check your web site, your Facebook page, your answering machine, your brochures. Are your brochures as fun as you are? Is your web site as fun as a visit? Are the pictures your use in your ads of people you'd like to attract? Do your radio ads sound as fun as you are?

Test me. We are working hard here to make it all happen. We're a long way from perfect, but check out our stuff to see how we're the same, uniformly fun, brand of crazy fall fun everywhere.

Call 1-866-WE-LOSE-U 1-866-935-6738 for our phone system.
 Visit www.MazeFunPark.com
See brochures on the web site.
Listen to a radio commercial

(Please note that all my material is, of course, copyright protected. You need your own brand, not mine. That would be inauthentic and people can smell a fake. Fake is not what you want people to perceive.)

Build your own reality. Your guests and prospects count on your to create reality for them. It is your job to make sure they know who you are and what to expect as a visitor. You have to make sure that you are building your reality in their imaginations, because right now... you don't exist.

Have a great week.

Hugh

PS Hayride Audio Systems If you want them for October ORDER NOW!

PPS If you want to make it easy for groups to book your school tours and parties online, check out our online booking system at www.BookMyGroups.com. See it in action on our home website at www.MazeFunPark.com

PPPS If you missed the "Goal without a plan is a wish" live event, we recorded it for you to view anytime!

Reach us at: www.mazecatalog.com